Digital Marketing in Cyprus Essentials | Gecko Design

Digital Marketing in Cyprus

11th November 2019 gecko

Digital Marketing is a type of marketing that uses electronic devices and the Internet to promote products and services.

If you are looking for an improvement in online sales, you should already be using this style of marketing. Creating a compelling internet marketing campaign to raise awareness of your products or services is crucial. Here are some of the benefits that you can gain from expert digital marketing in Cyprus.

Benefits of Digital Marketing in Cyprus

Quickly get access to countless potential customers.

It remains difficult to reach out to a large number of customers simultaneously when using traditional marketing methods. Instead, using many different digital channels, including social media, email, search engines, and youtube, to name just a few are often more productive. A good content marketing campaign will engage and interact with customers instantly. Growing your client list will undoubtedly improve sales performance in your business. It’s not rocket science!

It’s affordable!

Internet marketing campaigns will save you vast amounts of time and money. Mainstream online advertising programs are available from Google, Facebook, YouTube and other popular applications such as Twitter and Instagram. These programs empower you to promote your products and services economically. Furthermore, you will still get very favourable results when you target specific audience demographics. Including; Age Group, Gender, Interests etc.

Digital Marketing in Cyprus - Realtime Analysis

Realtime results monitoring

The effectiveness of your targeted digital marketing campaign is easily monitored. Understanding the statistics from these advertising campaigns is essential. Typically, these include browser type, mobile device, the location of your buyers and many other aspects that help you to understand how your sales conversion rate is performing. Using these analysis filters underpins your sales effort and ignoring it will just cost more money in the long run.

Digital Marketing Services in Cyprus

Website Creation

A website with a sympathetic design is the most popular first step in your online marketing endeavours. And, it is available for all business owners in Cyprus. Any website you have developed must, however, deliver content that the user needs [see our post – “how to build a small business website in Cyprus“] 

A good website delivers on so many levels such as design, brand recognition, user interaction and content quality. More than just an excellent design service, a web designer offers advice and expertise on getting the maximum return on investment out of any website. See our Work!

Digital Marketing in Cyprus - Realtime Analysis

SEO

Search Engine Optimization (SEO) is critical to your online success and needs planning, even before launching a new website. SEO services in Cyprus can help your website to rank higher on Google and other search engines. Ranking high in search engines is a challenge. It’s essential, therefore to ensure your content is easily understood, engaging and informative. And, beware trying to rank in the first instance for mainstream ‘keywords’ as everyone else is doing or has already done the same thing. Instead, and, especially if your market is niche, try and rank for long tail keywords. I know. What the hell is that? It is crafting your content by using a combination of keywords and phrases you believe customers may also apply in their search engine query. You can read more about it here

More and more people now search the Internet using voice rather than typing a search query. Voice Search vernacular is different because it is simplified, so you have to think about your content marketing to accommodate those visitors that may find you by speaking a search query.

Social Media Management

Nowadays it seems if you’re not on some form of social media, there must be something wrong with you. Like it or loathe it, social media has become the must-have way to reach new customers. We always recommend that customers create a business page on Facebook and, they often make us administrators so we can help with posts, images and boosting (promoting) their Facebook page.

It’s a relatively simple, effective and inexpensive marketing medium. Facebook, in particular, has numerous tools that enable you to market your products and services to the appropriate audience. For niche marketing, this is a worthy asset. Equally valuable is using Instagram and Pinterest for successful image marketing to future clients. With Instagram being linked to, and owned, by Facebook – it is a sure win to post once and reach different audiences on both platforms at the same time.

You can further engage directly with your audience by broadcasting video to them using Facebook LIVE – a brilliant way to showcase new products or important events.

Digital Marketing in Cyprus using Social Media

And, if you want to be on the ball when it comes to staying in touch with clients – you might as well install What’s App (another Facebook company) on your mobile device. All this interoperability between apps will be beneficial in the long run, even if it feels annoying at the beginning.

Digital Marketing in Cyprus using Facebook

How many users does Facebook have?

Facebook has 2.41 billion active monthly users as of June 2019, and it is the biggest social network with almost a third of the world’s population using it regularly.

Digital Marketing in Cyprus using Instagram

How many users does Instagram have?

As of June 2018, Instagram reached 1 billion, active monthly users.

Digital Marketing in Cyprus using What's App

How many users does What’s App have?

As of February 2018, What’s app had over 1.5 Billion, active monthly users with more than 65 billion messages sent daily. Staying in the billions what’s app was purchased by Facebook for 19.3 of them in February 2014.

If you think that we can help you pull all these things together for your digital marketing in Cyprus please, get in touch. We’d love to hear from you.

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