Why you should consider long tail keywords for better ranking.
Especially if you’re the owner of a brand new and little-known website!
If your website doesn’t appear on the first page of Google, there is a very real chance that your business will not be found.
Ranking on any search engine for a highly competitive search term (keyword) is extremely difficult. And, especially so for new websites. This is where Long Tail Keywords and your other digital marketing efforts can help.
What is a Long Tail Keyword?
Simply put, it’s a search term of three or more words (“a phrase”) for which you would like to rank. In theory, because they incorporate a more complex set of keywords [phrase] they should, in fact, bring you better quality leads and conversion rates. This shouldn’t feel strange to you. When you think about it, you’ve undoubtedly been using long tail keywords for a lot of your own searches. How many times have you searched for e.g. “oil change” only to find you get better results if you search instead on e.g. “how to do an oil change”
err, not sure why oil change for a drug test would feature 🙂
Already, 55% of teens and 41% of adults use voice search on a daily basis.
source: search engine journal
If up to half of your potential clients are speaking long tail keywords. Doesn’t it make sense to rank for those terms? But where do you start? Well, think about what you do, and what you provide. What is (or are) your Digital Marketing USP(s) [Unique Selling Proposition]. For example, You sell ‘X’ in the ‘Y’ marketplace for people that need ‘Z’. These blanks are what is known as ‘seed keywords’. And, you can explore the results further when you enter those terms in google.
When you scroll to the bottom of the page, you’ll find ‘related searches’. This gives you a little bit more insight into on what people are actually searching. These are known as Latent semantic indexing (“LSI”) keywords part of what Google does to understand search habits.
There are many tools available that will help you explore the possibilities further. Such as Adwords. And keyword checkers.
However, for many businesses there simply isn’t the time to dive into new and complicated research. What you can do though, is make sure your website is; fast (that each page loads as quickly as possible), that you create landing pages for the search terms on which you hope to rank. That your website is mobile friendly and hopefully using ‘amp’ (Accelerated Mobile Pages) for ease of use by, well, mobile users. And, the long-standing absolutely still an important ranking factor. Backlinks!